Google Tag Manager (GTM) is like a magic box for website owners and marketers. It’s a free tool provided by Google that simplifies the process of adding and managing tags on your website. But wait, what are tags? Think of tags as little snippets of code that gather information about how users interact with your website. This could include tracking page views, button clicks, form submissions, and much more.
Don't get mixed up between Google's tool GTM vs the general Business GTM term standing for Go-To-Market Strategy.
What is GTM?
GTM is also the name of a tool by Google.expand_more Google Tag Manager is a tag management system that allows you to easily add and update tracking codes and snippets of code (known as tags) on your website or mobile app.expand_more This can be useful for things like website analytics, conversion tracking, and remarketing.
What is a GTM or Go-to-market strategy?
In business, a GTM or Go-to-market strategy, refers to a plan that outlines how a company will bring a new product or service to market.
This plan typically includes elements like identifying the target audience, developing marketing and sales strategies, and setting pricing. A well-crafted GTM strategy helps businesses minimize risk and maximize their chances of success when launching something new.
